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Somerset in Business Conference: Free Workshops Announced

Posted: 23/4/12

The Somerset in Business Conference 2012 organsers Somerset 3D and the Somerset Chamber of Commerce announce the free workshops for the afternoon sessions available to delegates.

Innovate to Succeed will be the sixth conference delivered by Somerset 3D and the Somerset Chamber, and the organisers anticipate it will be a bumper year with delegate numbers expected to be in excess of 230.

The conference is to be held at the Westland Conference and Leisure centre in Yeovil and the organisers say that approximately half the places have been reserved with a month to go.

Tha afternoon workshops are free to delegates and places can be reserved at the time of booking, or by email enquiries@intosomerset.co,uk.

Workshop 1 - Marketing Your Business in the Digital Age (Claire Sully)

Confused about marketing your business on the web?

In this highly practical workshop Claire will describe techniques, tips and opportunities for SMEs to market their offer effectively in a 24/7 marketplace. It’s easier to do than you might imagine and there is lots that can be done for free, or at low cost.

This workshop will cover

The Marketing Mix

The digital marketing opportunities that SMEs can now exploit, including creating a web presence,  and using social media.

Take a tour of the tools and look at practical examples of SME's using:

  • Facebook Pages
  • Twitter
  • Linked-In
  • Emerging Social Media Platforms
  • Social Search/SEO

Top 5 tips for delivering innovative marketing for your business

Your next steps

About Claire Sully

Claire Sully is an experienced strategic marketing consultant providing consultancy on many major Somerset and South West programmes including: Somerset 3D, Visit Somerset, Connecting Somerset and Devon County Council's demand stimulation BDUK research. Claire has worked with businesses throughout the UK, from major corporate banks to project managing prestigious events such as the Mercury Music and Duke of Edinburgh awards. She has provided web marketing advice to international/national charities such as WWT, RSPCA and HorseWorld.

As well as being MD of Tickbox Marketing, a marketing & technology agency operating in Somerset & Bristol, Claire is the founder of the Shepton Mallet Digital Arts Festival, which is a major showcase event for the digital creative industries in the South West, now it its fourth year. Recently Claire has been appointed as an "Observer" for a major European Programme (INTERREG IVB North-West Europe) on behalf of The Open Innovation Partnership (partners include IBM, South West One, Somerset County Council & Plymouth University). Claire is also a member of an informal executive of the Somerset Chamber Business Forum.

Who Should Attend?

Anyone from a small to medium sized business who has the responsibility for the marketing function.

Workshop 2 - Cloud Computing for Business (Dave Watson, Indigo IT)

Find out what is meant by cloud computing for business.

This workshop will cover

An introduction on how organisations can use cloud technologies to make themselves more flexible and responsive to their client’s needs.

Dave Watson will be demonstrating how IT has changed over past ten years and where it is going in the next ten and how your business can benefit.

About Dave Watson
David began his IT career at CompuAdd a US based. After spending a number of years developing the pre-sales technical support team. David moved into pure consultancy role with a larger firm of accountants and business advisers based in Bristol. David then joined a major independent firm of accountants in the South West of the UK as IT Partner. After building the business David then took a years sabbatical and completed an MBA with the University of Liverpool specialising in ecommerce and change management before starting Indigo in 2008.

Who Should Attend?
Businesses who want to learn more about how Cloud Technology can benefit their company’s operations and help them win more business.

Workshop 3 - Innovative Thinking – Developing an Agile Business Fit for the Future (Jason Loomes South West Manufacturing Advisory Service)

How does a company make sure it stays ahead of the game in a challenging and changing marketplace?

This workshop will cover

This will be an interactive session exploring the building blocks necessary to develop your business into an agile, innovative organisation. Hear from a leading Somerset manufacturer that have already started the journey and how they have applied innovative thinking to their business from strategic management to people development and culture.

About Jason Loomes

Jason is Somerset Representative of the South West Manufacturing Advisory Service (MAS), which is funded by BIS (Department for Business, Innovation and Skills). MAS are designed to help you, the manufacturer, streamline your processes, reduce waste, become more energy efficient and generally improve and grow your business.
Regardless of the size of your business our experienced and highly skilled advisors can help you. They all have 'hands-on' experience of both shop floor working and management skills.

Who Should Attend?

Operations managers / directors, HR representatives, Managing Directors, Change agents

Workshop 4 - An Innovative Approach to Contracts (Graham Potts Wessex Commercial Solutions)

An interactive session which will look at innovative approaches to contracting.

This workshop will cover

Graham will help businesses identify how to get the best out of their contracts, and address specific problems which businesses face during the contract life-cycle.
He will look at techniques which can be used to improve profits and reduce commercial risks.
Participants will be encouraged to share examples of difficult experiences or problems they have encountered, in order that potential solutions can be identified.

About Graham Potts

Graham is passionate about helping businesses understand what drives their performance. With years of top management experience in local, national and international businesses, including construction, energy and defence sectors, Graham understands the commercial drivers affecting a wide range of businesses. But this industry experience also means that Graham is not just content to provide advice – he strives to make sure that it is practical and easy-to-use, and clients enjoy a learning process that leaves them more confident about running their own businesses.

Who Should Attend?

Anyone from business who is about to embark on a partnership / contract, or who is experiencing issues with their current arrangements.

Workshop 5 - Innovation Development Workshop (a taster of co-creation) - Tools and Techniques in Response to a Changing Economic Landscape (Richard Holt, Somerset Design Enterprise Network & Core Business Design)

The aim of the workshop is to get people thinking about new ideas and exploring how pooled knowledge and experience can trigger quite extraordinary new business concepts.

This workshop will cover

In this CORE workshop you will work within a ‘guided’ process with other participants, generating ideas, discussing the concepts with experts and then creating the beginnings of a ‘value proposition’ for your teams ideas.
Some of the obvious benefits of co-creation are that:
a) You may find a co-creator who has a channel/resource/knowledge that can build on your idea and create a strong partnership.
b) Two heads are often better than one... working with people who are not in your industry can give clarity or a different perspective to your ideas… as well as sparking off new and often radical new thoughts within the team.
c) Thinking up an idea generates a great buzz of excitement. That can easily diminish as the pressures of work taker over, but with partners the shared pressure is on to make the new venture work. When you co-create, you get this benefit across two or more teams.

As well as the real possibility of new business breakthroughs, participants will also learn about and gain confidence in using co-creation themselves. So they might start engaging with customers in the way that Harley Davidson has successfully done, or using the process with suppliers, their own staff or colleagues.

About Richard Holt

This innovative workshop is presented by Richard Holt, BA Hons MFSB, director Core Business Design and vice chair of Somerset Design Enterprise Network. Richard has spearheaded many partnerships and alliances with the business, public and education sector and remains proactive in all these areas. He also has a BA Hons in Industrial Design PGCE, is a Fellow in Creative Enterprise - University of Plymouth, board member of South West Design Forum, committee member of Creative Somerset, Exeter Cultural Partnership– committee member, Member of Digital Design and Interactive Media development group and product lighting and exhibition designer.
Who Should Attend?
All business people, all sectors and sizes of business welcome.