Michael Eavis and Ariel Atom officially open the 2014 Tour of Wessex

Glastonbury’s Michael Eavis and the iconic Ariel Atom sports car were the star attractions at this year’s Tour of Wessex, with the two Somerset 3D ambassadors joining forces to lead out the cyclists at the start of the three day event.

With Michael Eavis in the passenger seat, the Ariel Atom drove the first few miles of the route, followed by the 1,164 cyclists that had assembled in Somerton for the first day of the Tour of Wessex. In total, over 2,000 cyclists took part over the three days – the highest number of cyclists to have participated in the event during its nine year history.

Taking place over the bank holiday weekend from 24th to 26th May, the Tour of Wessex covered over 330 miles in total, with classic climbs including Cheddar Gorge, King Alfred’s Tower, Lulworth Ranges, Quantock Common and Porlock Toll Road.

Both Michael Eavis and the Ariel Atom were there to support Somerset 3D, the county’s inward investment organisation, which was a key sponsor of this year’s Tour of Wessex.

The event attracts participants and their families from across the UK and overseas, with more than a third of the participants coming from London and the South East, which are key areas for inward investment into Somerset.

Rupert Cox, Chief Executive of Somerset 3D, said, “This year’s Tour of Wessex was a huge success with a record turn-out, giving us a fantastic opportunity to spread the word about Somerset as a great business destination. We were delighted that Michael Eavis and the Ariel Atom came along to take part in the event, which proved to be a big hit with the cyclists and their families, many of whom fall within Somerset 3D’s target demographic.”

Nick Bourne, Event Director, said, “We were delighted with the feedback from the cyclists taking part in this year’s Tour of Wessex regarding the involvement of Somerset 3D. Many expressed interest in the Somerset products and brands that were on display, while the participation of Somerset 3D ambassadors Michael Eavis and the Ariel Atom was a particular highlight of this year’s event.”