Autoday Case Study

Somerset is a place where businesses and people can flourish, says vehicle cleaning and maintenance products specialist Autoday. And it should know. Autoday has grown from a one-man business founded in 1980 into a company that now exports its own branded products internationally and has an exclusive global licensing agreement to supply Gulf’s MultiAuto range of car care products.

To have been entrusted with the development of this range for Gulf Oil International, a 'world superbrand', is justifiably a source of pride for this Somerset business. Taunton-based Autoday is Official Supplier to the Aston Martin Racing team, which competes in the Le Mans series, including the Le Mans 24-hour endurance race.
Managing Director Bill Day, who was born in Manchester, says Somerset offers top-quality business and lifestyle benefits that really make a difference. “Having lived in most parts of the country I was very happy to settle in Somerset which offers a quality of life that is unsurpassed by any other part of the UK. The most important asset of any business is its people. A business relocating to Somerset can be confident that the county provides an environment in which its people can flourish.”
Upgrades to Somerset’s transportation network have played an important part in Autoday’s expansion. “Improvements to Somerset’s road, rail and air links have enabled us to progress from being a regional business to an international business. The vastly improved communications network enables London, South Wales and the Midlands to be accessed in less than two hours by road and rail, and the North, Scotland, Ireland and most of Europe is less than two hours away by air. Road improvements have made Somerset a relatively easy area to move around compared with the acute traffic congestion experienced in many other areas.”
To sum up, “People work better in a better environment,” says Mr Day. “Somerset’s unique blend of country, coast and historic towns provides significant advantages to the achievement of a healthy work/life balance.”